First Tee Week: National campaign launches May 19 at the Charles Schwab Challenge, celebrating coaches who are game changers in their communities  

Parents call coaches the “unsung heroes of youth development.” First Tee will celebrate these mentors during its inaugural network-wide awareness campaign. 

Ponte Vedra Beach, Fla. (March 11, 2025) – Leading nonprofit youth development organization First Tee is launching a weeklong national awareness campaign to celebrate the impact of its coaches. By seamlessly integrating the game of golf with a life skills curriculum, First Tee creates active learning experiences that build character like inner strength, self-confidence and resilience that kids can carry to everything they do. 

Kicking off at the Charles Schwab Challenge in Fort Worth, Texas, from May 19-25, First Tee Week aims to engage communities across the country, encouraging them to celebrate the coaches who make a difference locally. Entitled “Dear Coach,” the campaign will feature a variety of in-person and online activities, including: 

  • First Tee will launch a new creative campaign, including an updated PSA that speaks to the power of youth sports coaches to instill confidence, values and life skills in the kids they serve. 
  • On Wednesday, May 21, First Tee will host a group of alumni at the PGA TOUR’s Charles Schwab Challenge, where they’ll hear from a panel on “The coach effect: The importance of coaches and the stories that shape us.” The panel will feature New Orleans Saints defensive end and First Tee – Phoenix alumnus Cameron Jordan alongside other First Tee alumni. 
  • First Tee chapters across the country will host a variety of activations, including a fundraising tournament at Winged Foot (Metropolitan New York), meet the coach night (San Francisco), golf marathons (Greater Baltimore, West Michigan) and more. Find a First Tee chapter in your area. 
  • First Tee’s corporate partners will celebrate First Tee Week in a variety of ways. “Dear Coach” content will appear at Topgolf and PGA TOUR Superstore locations across the country, with organizations like Golf Digest, the USGA and Morgan Stanley planning to highlight coach stories on their own channels. 
  • First Tee has launched a digital experience at FirstTee.org/DearCoach and social content featuring stories from participants, alumni and notable supporters like former NFL player Larry Fitzgerald and PGA TOUR professional Wyndham Clark on the incredible relationships between coaches and participants. Follow us on Instagram, Facebook and LinkedIn to engage. 

“Today’s kids and teens are facing new challenges, and parents are looking for character-building programs because they know strength of character is essential for overcoming obstacles,” said First Tee CEO Greg McLaughlin. “For nearly 30 years, our dedicated and trained coaches have set First Tee apart because we have developed a training system built on research-proven methods of positive youth development. We are excited to celebrate their contributions and raise awareness for their work during First Tee Week.” 

According to research from Harris Poll, 91% of parents agree that sports coaching should inspire their child to excel both on and off the field, and they believe coaches can impact their child’s ability to work well with others and be resilient in the face of challenges. 

First Tee’s network of 150 chapters engage more than 5,000 active, trained coaches who deliver a curriculum designed with input from youth development experts using golf as the platform. First Tee serves more than 3.1 million kids annually. 

Learn more about getting involved with First Tee. 

Coach Emily ‘is a mentor and role model’

It’s no secret that First Tee considers its coaches to be the most important ingredient in its success. All trained and background checked, First Tee coaches connect with participants to ensure each one feels safe and celebrated for the qualities that make them unique.

One coach who exemplifies First Tee’s mission is Emily Ortmeier of First Tee – Southern Colorado, who has been with the chapter for five years. “Emily Ortmeier is more than a coach; she is a mentor and role model,” said First Tee – Southern Colorado board member Jeff Stedman.

A former collegiate golfer, Emily leads by example and inspires participants to do their best on and off the golf course, according to her colleagues at First Tee – Southern Colorado.

“When a participant fails, Coach Emily is always there to console and encourage them to persevere,” said chapter CEO Sandy Johnson. “She uses these moments as learning opportunities that greatly help to develop the character of each participant, reassuring them that we must fail in order to learn how to succeed and get right back to pursuing our goals.”

Eagles for Impact at THE PLAYERS® Championship

As the eyes of the golf world turn to TPC Sawgrass for THE PLAYERS Championship 2025, there’s an extra reason to root for low scores. For every eagle or double eagle carded by the pros during the tournament, Morgan Stanley will donate $5,000 to support First Tee’s coach training efforts.

Last year, Emily was one of 107 coaches to benefit from Morgan Stanley’s generosity. She attended a Level 4 training in Monterey, California, and has advanced to the point where she now leads Level 1 trainings for new coaches. She’s trained 20 coaches in her region.

First Tee – Southern Colorado colleagues agree that Emily’s passion for making golf accessible to all kids is evident in her work. She’s helped 21 new schools and community centers begin offering First Tee programming over the last two years.

In fact, Emily means so much to the community that she was recently recognized with Southern Colorado Business Forum & Digest’s 40 Under 40 Award.

Coaches make the difference

According to research from First Tee and Harris Poll, 80% of parents believe there’s a shortage of high caliber coaches today. That’s why First Tee is committed to coach training and youth safety.

Nine out of 10 parents agree that coaches should help their child succeed both on and off the field, and parents view coaching as instrumental for teaching collaboration, resilience and leadership – all qualities that become even more important into adulthood.

Learn more about the importance of youth sports coaches.

2025 First Tee National Teen Opportunities

Is your child between the ages of 13-18 years old and has been active in First Tee – Orange County classes within the past couple of years? Then he/she may be eligible to apply for a variety of incredible experiences offered by First Tee!! 

More information on each opportunity is listed below, but please know we are also hosting an optional meeting for any parents and/or participants interested in learning more about any of these opportunities from 5:30-6:30pm on Wednesday, February 12th. 

  • Attend in-person at our FTOC Office (24461 Ridge Route Dr. Laguna Hills, 92653)

                                     OR

  • Attend via Zoom using the link HERE!

Whether you plan to join the Meeting or not, please let us know 
by 12PM Friday, February 14th 
which opportunity or opportunities your child would be interested in being considered.  

**Important to know! The cost for the participants’ travel & accommodations are either covered by First Tee or reimbursed following the event!!


First Tee National Championship- South Bend, IN (June 22-26, 2025)
First Tee National Championship brings together First Tee’s top players for an opportunity to showcase how the program has helped build the strength of character needed to play under pressure at the collegiate and/or next level. First Tee National Championship is played at acclaimed college campuses, including Clemson University, Notre Dame and Stanford University, and is the only national event that is purely tournament golf.

First Tee Game Changers Academy- Minneapolis, MN (July 7-12, 2025)
First Tee Game Changers Academy Honoring Joe Louis Barrow, Jr. is a five-day learning and empowerment academy. Participants selected to attend will participate in important conversations embracing topics of self-awareness, inclusivity, and community building. First Tee invites its partner, RISE, a national leader in the sports community championing social justice, to facilitate engaging and interactive workshops paired with introspective activities and reflections led by our nationally trained First Tee coaches.

PURE Insurance Championship Impacting First Tee- Pebble Beach, CA (Sept. 16-21, 2025)
The PURE Insurance Championship provides First Tee participants a national stage on which to showcase the skills and values they’ve learned at their chapter. Throughout the week, teens can network with peers, PGA TOUR Champions players and leaders from the business world who are competing in the amateur field, gaining exposure to the opportunities golf can provide both on and off the course. During the tournament, which is hosted at iconic Pebble Beach Golf Links, each teen is paired with a golf legend who provides mentorship as they compete for the pro-junior title. 

First Tee Innovators Forum- Ponte Vedra, FL (Oct. 2-5, 2025)
First Tee Innovators Forum equips and empowers First Tee teens to develop a meaningful service project in their communities focused on education, health, human rights, or environmental sustainability. Selected participants have the opportunity to learn from industry leaders through interactive workshops and small group breakout sessions. By bringing together passionate participants from across the chapter network, First Tee Innovators Forum provides a distinctive enrichment experience, engaging teens who share a similar desire for learning and generating changes in their communities. 

First Tee Drive for Your Future Academy- Ponte Vedra, FL (Oct. 6-10, 2025)
First Tee Drive Your Future Academy presented by John Deere is a female empowerment event recognizing young women who are motivated to influence positive impact at their chapters, schools and communities. The five-day academy experience focuses on the importance of building a strong network and how to approach mentorship opportunities, navigating post-graduation and career planning, and appreciating the value/impact of volunteerism. 

First Tee highlights the benefits of PE and playing sports

When life gets busy with school or as it gets cold outside, it can be harder to find time for fitness and extracurriculars. However, a report from First Tee and The Harris Poll found that 95% of parents say their child’s activities are effective for creating opportunities to learn life skills and build character. First Tee believes in developing experiences that are just as fun as they are meaningful, where kids feel excited to grow, safe to fail and better equipped for whatever comes their way next.  

First Tee is committed to creating and maintaining a safe and welcoming environment for all participants through year-round programming at 150 chapters, 11,000 schools and 1,400 community centers nationwide. 

Here are a few benefits of PE programs and playing sports:

1. Improved physical fitness and health

First Tee is an activity-based program and during a class you might see students doing a wide range of activities, like playing tic-tac-toe putting or competing in a relay race. In addition to teaching golf and life skills, the First Tee curriculum is also designed to enhance players’ overall fitness. Each class begins with a set of warmups that improve motor skills through strength, flexibility and mobility, agility and coordination, balance and object control. As participants get older they will continue to improve their physical fitness through golf related activities, such as walking nine or 18 holes.   


2. Strengthened interpersonal skills and peer relationships

Physical education and sports can help build a young person’s confidence and social interactions. A report from First Tee and The Harris poll found that among parents whose child plays sports, 92% said their child’s activities had a positive impact on their social health. The First Tee curriculum incorporates life skills into golf programming including the concept A-L-R, which stands for Ask – Listen – Respond, to teach youth about the importance of a greeting and basic communication. Students build an appreciation for the positive personal and social values associated with the game throughout lessons that build off of each other. 

3. Improve student performance on and off the course 

First Tee values the personal development of the participant. As participants learn more about who they are and what they are capable of, they are encouraged to begin to look towards the future and plan their own paths. First Tee lessons like FAIL, or First Attempt In Learning, help participants to identify their path to success. When youth are taught to embrace failure as a good and crucial step on the path to learning, they can choose to fail forward and recognize the learning opportunity that exists and the power they have to turn any individual failure around, both on the course and in the classroom 

Are you an advocate for the health of your children and your community? Learn more about bringing First Tee to your child’s elementary school. 

About the First Tee National School Program

Currently introduced to more than 11,000 elementary schools, the First Tee National School Program creates an environment where young people are introduced to the lifelong sport while learning the basic golf motor skills and the inherent values of the game.

Mentors make a difference: Scholar Nelia Leong shares tips for making a connection 

Young people have lots to navigate – not just school and career development, but they’re also building confidence, overcoming challenges and taking on their first leadership roles. These are all areas where a mentor can help. 

For many participants, First Tee coaches serve as early mentors, with parents seeing the benefits. According to research from First Tee and Harris Poll, parents turn to coaches to help teach their kids character, perseverance and leadership skills.  

Three-quarters of adults who were mentored in their youth say their mentor “contributed significantly to their success later in life.”  

With its many benefits, mentorship is an essential element of the First Tee College Scholarship Program which extends First Tee’s impact to alumni by providing support throughout their post-graduate career. In addition to receiving financial support and professional development opportunities, each First Tee Scholar is matched with an adult mentor to help support them during their college experience. 

“We’ve seen our Scholars buy into their mentorship connections and because of that, they have another layer of support to guide them through any obstacles and challenges they face in college,” said Robbie Lowman, who oversees the First Tee College Scholarship Program. “Our mentors help our Scholars become the best versions of themselves, which benefits them in the job market.” 

An alumna of First Tee – Upstate South Carolina, Scholar Nelia Leong is a junior at the University of Florida. As she prepares to apply to dental school, Nelia reflected on her connection with her mentor, Jennifer Weiler, senior vice president of network relations at First Tee.  

“The most important lesson I’ve learned from Jen is that it’s okay to ask for help,” Nelia. “In fact, it can lead to incredible opportunities.” 

Jen helped Nelia connect with a dentist in her network. Nelia has since been shadowing and assisting him for two years, and he’s writing a letter of recommendation for her dental school applications. 

“Jen’s mentorship has been one of the most important relationships in my life,” Nelia said. “We’ve built a strong, trusting bond where I feel comfortable sharing all aspects of my life, knowing she’ll listen and offer support.” 

Nelia said Jen was there for her during the stressful lead up to her Dental Admissions Test last year, and Jen was the first person she texted to celebrate after receiving an excellent score on the exam. 

While having a mentor on your side can be incredibly beneficial, it’s not always easy to build and maintain a relationship in a busy world. 

“I built a personal connection with my mentor by keeping her updated on both the big and small events in my life,” Nelia said. “She celebrates my successes and supports me through challenges.” 

In addition to texting, Nelia and Jen connect by Google Meet at least once per month. They especially relish opportunities to meet in person. 

Jen says she has enjoyed being Nelia’s mentor throughout her college journey. “It has been fun to connect with Nelia virtually, on the golf course and at First Tee scholar events. She is such an impressive young woman and has an incredible future ahead of her.” She added, “I am so proud to have been a very small part of her success in college.”  

Nelia’s tips for cultivating a strong mentor-mentee relationship: 

  • Try to connect at least once a month, and don’t be afraid to reach out about the small things. 
  • Share your struggles and your wins. 
  • Ask for help when you need it.  

FTOC Partners with AESD

First Tee – Orange County has proudly partnered with Anaheim Elementary School District to bring golf and life skills coaching to all 23 of their schools. Through this collaboration, we gave the opportunity to 7,700 students in their after-school programs, delivering lessons that embody our key commitments. Recently, selected schools enjoyed a special field trip to our home base at Dad Miller Golf Course for a hands-on driving range experience with our coaches. We are deeply grateful for the support of Anaheim Elementary in making this initiative a success. We look forward to giving back to the community of Anaheim, and continuing this partnership! 

FTOC Participants Volunteer at Ronald McDonald House, “Meal of Love” Service

During this week of Thanksgiving, on Tuesday, Nov 26th, First Tee Orange County prepared a meal for the families at Ronald McDonald House Orange County.  We had a stellar team of 12 junior volunteers and 3 adult volunteers that worked as a team to prepare a delicious meal for the families to enjoy.  In addition, families could enjoy a fun First Tee putting activity.

Ronald McDonald House Orange County provides a comforting “home away from home” for families of children receiving medical treatment in Orange County hospitals.

FTOC Conducts 6-week class for Santa Ana PAAL

Thanks to a generous grant from DevTo Support Foundation (DevTo Support Foundation), we conducted a 6-week First Tee golf class for 21 underserved kids that are part of the Santa Ana PAAL program & attend Roosevelt-Walker Academy (Title 1 school, part of Santa Ana Unified School District).  We went to their site to teach our life skills & golf skills program.  The kids also wrote essays to their parents & school teacher on the most impactful life skill & how they apply it to school/home.  This culminated into a field trip to our First Tee/Dad Miller in December.  As part of this grant, we surprised the kids with their own set of junior golf clubs with the help of Roger Dunn Golf Shops in Santa Ana.  The kids were able to use their new golf clubs on our driving range, while learning the life skill of pursuing goals.


Santa Ana Police Athletic & Activity League (“Santa Ana PAAL”) is a comprehensive community program that focuses on building a bond between kids and cops through education, fitness & activities. 

Wound Warrior Project Collaboration

On December 8th, 2024, Wounded Warriors partnered with First Tee of Orange County to host an amazing event at Topgolf, bringing together 55 participants for an afternoon of fun and connection.

The event highlighted First Tee’s key commitment of  collaborating with others and community-building, as families enjoyed a fantastic buffet and showcased their skills in a lively golfing experience. Excitement followed after showing their golf skills as raffle prizes were awarded.

We are proud of the success of this event and look forward to continuing to help serve the Orange County area.

Bullying Prevention Month: Identifying and addressing bullying 

Three of four parents worry about their child being bullied. Parents know bullying is a problem, but they might not always know how to recognize its signs or how to address it. 

“October is National Bullying Prevention Month, a time to focus and raise awareness on bullying,” said Kristin Westberg, senior director of curriculum and education at First Tee and author of several books on bullying. 

What is bullying?  

Bullying is defined as repeated aggressive behavior that involves a real or perceived power imbalance. Sometimes it can be difficult for parents to differentiate between bullying and bad behavior. Don’t discount your child’s feelings if they’re embarrassed or their feelings are hurt; however, these outcomes might not be the result of bullying. 

“For an action to be considered bullying, the behavior must be unwanted by the person experiencing the bullying and intentional on the part of the person who is bullying,” Westberg explained. “There needs to be a power imbalance, making it difficult for the victim to defend themself, and the action must be repeated.” 

Bullies intend to intimidate, harm or control their victim, and their actions can take the following forms:  

  • Physical violence 
  • Name calling, making threats or taunting 
  • Spreading rumors or intentionally ruining someone’s reputation 
  • Cyberbullying online or by text 

How to prevent bullying 

Westberg suggests communicating these messages to your kids to help them understand the potential impact of bullying. 

  • “Everyone deserves to feel safe and respected here.” Reinforce that everyone has the right to be treated with kindness and respect.  
  • “Your words and actions matter. Choose to be kind.” Help your kids understand the power of their behavior and encourage them to think before acting or speaking.  
  • “Everyone has something unique to offer. Let’s celebrate our differences and work together.” Promote inclusivity and appreciation for diversity, helping to prevent bullying that stems from misunderstandings or judgment.  
  • “Let’s build a community where everyone can be themselves and feel accepted for who they are.” Build a supportive and accepting community where everyone feels valued and safe.  
  • “Being a leader means standing up for others and doing the right thing, even when it’s hard.” Be a positive role model for your child. 

Build your child’s confidence 

Low self-esteem may make kids both more susceptible to being bullied and to bullying. A simple way parents can help their child build confidence is by listening to them and supporting their interests. 

Encourage your child to try new things in a safe environment to help them learn what they’re capable of and that failure is a natural part of growth. 

Many parents believe extracurriculars, including youth sports, can help kids feel more confident. First Tee and Harris Poll collaborated on research that shows that 90% of parents agree that youth sports coaches could impact their child’s ability to respect others. 

You can access additional resources on bullying at stopbullying.gov

Iniakov, Ferguson win pro-junior titles at 2024 PURE Insurance Championship at Pebble Beach

With an ace on Pebble Beach’s iconic No. 17 Sunday, Iniakov capped off a week of competition and mentorship at the 21st edition of the PURE Insurance Championship.

PEBBLE BEACH, Calif. (Sept. 22, 2024) – After a week of exciting competition and personal growth, Nicole Iniakov and Daniel Ferguson are the junior winners of the 2024 PURE Insurance Championship impacting First Tee, an official PGA TOUR Champions event, which concluded Sunday at Pebble Beach.

Iniakov, representing First Tee – Monterey County and paired with Ernie Els, and Ferguson, representing First Tee – Greater Dallas and paired with Justin Leonard, claimed the girls’ and boys’ pro-junior titles, respectively. Iniakov and Els finished 23-under, while Ferguson and Leonard finished 19-under.

Els followed Iniakov’s ace on hole 17 with an eagle on hole 18 to finish with a 9-under 63 on Sunday. Ferguson made three birdies on the back nine Sunday, and Leonard also eagled hole 18 to give his team the lead on the pro-junior boys’ side. This is the second consecutive year that Leonard has teamed up with a First Tee – Greater Dallas participant to win this event. Leonard and Alyssa Stewart won the 2023 PURE Insurance Championship pro-junior girls’ title.

For more than two decades, the PURE Insurance Championship has brought First Tee participants to Pebble Beach Golf Links and Spyglass Hill Golf Course, where they put into action the skills and values they developed at First Tee chapters across the country as they play alongside PGA TOUR Champions players and amateurs from the business world. The annual event was televised internationally on Golf Channel.

“The 80 young people who represented First Tee this week displayed perseverance, positive attitudes and impressive golf skills,” said Greg McLaughlin, First Tee CEO. “Congratulations to Nicole and Daniel on winning the tournament. Thank you to our partners, PURE Insurance, Chevron, Monterey Peninsula Foundation, PGA TOUR Champions players, Golf Channel and all the sponsors, for making this a truly special week for First Tee.”

Iniakov is a high school senior with a 4.09 GPA, and she’s been playing golf for 10 years. She recorded more than 100 community service hours in 2023, volunteering with organizations like First Tee and Youth on Course. She organizes a golf tournament that raises money to help young golfers pay their tournament fees and has won multiple AJGA events.

“There are so many people that came out to support me: my friends, my family and other kids from First Tee – Monterey County,” Iniakov said. “I’m going to remember this moment until I’m 80. I’m so grateful for everyone that made this tournament happen.”

Ferguson is a high school senior with a 4.0 GPA, who’s been playing golf for 11 years. He coaches junior players at First Tee – Greater Dallas and has committed to play golf next year at Dallas Baptist University.

“Just to be here is incredible but to win it just feels amazing,” Ferguson said. “This week has been better than I ever could have dreamed.”

During the week, First Tee partners PURE Insurance and Chevron celebrated their commitment to First Tee’s mission and raised additional funds to support the First Tee College Scholarship Program through special events. The program pairs select First Tee alumni with a mentor and provides professional development workshops and financial assistance throughout their college experience.

This week, leaders from PURE Insurance surprised Hannah Stouder of First Tee – Greater Sacramento with an invitation to become the newest member of the First Tee College Scholarship Program. Stouder will play collegiate golf next year at the University of Nevada, Reno. Stouder’s playing partner this week was the legendary Mark O’Meara, who was playing in his final professional tournament.

First Tee is a youth development organization that teaches life skills and helps kids and teens build their strength of character through golf. The PURE Insurance Championship is one of several national opportunities provided by First Tee Headquarters to encourage and motivate participants as they progress through the program and toward higher education opportunities.

To access photos from the event, visit here. For more information on the tournament, visit PUREInsuranceChampionship.com. To learn more about First Tee and see the full field list, visit TheFirstTee.org.

PURE Insurance Championship competitor makes positive change through ‘Hannah’s Care Closet’

At Father Keith B. Kenny Elementary School in Sacramento, there’s a resource for students who lack access to basic products like shampoo, detergent and soap. It’s called Hannah’s Care Closet, and it serves about 20 unhoused families. 

Hannah Stouder of First Tee – Greater Sacramento worked with a nonprofit called Growing Past Today to launch the endeavor, which has distributed more than $7,500 in hygiene items. 

“In November 2022, I had the opportunity to attend the First Tee Innovators Forum in Dallas, Texas,” Hannah said. “During the workshop, I learned how even the smallest acts of kindness can make a big difference when it comes to helping others. After my memorable experience in Dallas, I wanted to bring positive change to my community.” 

Through Hannah’s Care Closet and other volunteer projects, she logged about 250 community service hours in 2023.  

Hannah has been involved with First Tee for more than half her life. In addition to being active in her chapter, she’s also participated in many of First Tee’s national participant opportunities, including the Participant Advisory Council. This year, Hannah is one of eight teens providing feedback to First Tee executives. 

In addition to being a leader off the course, Hannah is an exceptional golfer. Captain of the team at Christian Brothers High School, she holds the school’s low-round record of 67. 

She’ll tee it up this weekend at the 2024 PURE Insurance Championship, a PGA TOUR Champions event that pairs First Tee juniors with legends of the game at Pebble Beach Golf Links. Hannah is paired with Mark O’Meara – The Prince of Pebble Beach – in his last professional tournament. 

On Thursday, Hannah got a special surprise. Leaders from PURE Insurance surprised her with an invitation to the First Tee College Scholarship Program. The program provides mentorship, professional development opportunities and financial support for select First Tee alumni. 

“I’m so proud to continue our involvement with, and support of this incredible organization,” said Martin Leitch, CEO of PURE Insurance. “It’s particularly gratifying to know that we can impact the remarkable young men and women of First Tee, like Hannah, in such a powerful way.” 

Hannah earned her spot through her dedication to golf, school and her First Tee chapter. After graduation this spring, Hannah will play golf at the University of Nevada, Reno. 

The PURE Insurance Championship will be broadcast on Golf Channel. Learn more